Master (MA) in Advertising Communications

Strategy meets Creativity! 


Over 93% employability

Applications are now open for Fall Term 2024

Application Deadline: Rolling admissions
Upcoming Deadline: June 14, 2o24
Start Date: September 23, 2024

Program Overview

The MA in Advertising Communications is a new, pioneering program for Greece that meets the growing industry demand for trained professionals in the art, science and practice of advertising. It is an advanced program of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The program adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

The curriculum structure provides students with a well-rounded, advertising foundation through core courses, while it simultaneously offers participants the flexibility to tailor the program to their individual preferences, diverse academic backgrounds and career aspirations by choosing from a list of electives in two specialization areas: advertising strategy and planning or advertising creativity.

  • Duration: One year (full-time) or up to three years (part-time).
  • Number of Courses: 11 courses (33 US credits).
  • Attendance: Classes run Monday to Thursday, from 18:30-21:30. Fridays are reserved for make-up classes and other academic activities, such as master classes, workshops, lectures, talks, etc.
  • Admission points: New students are admitted at the start of the fall, winter and spring terms.

Unique Program Features

  • NECHE Accreditation
  • Innovative curriculum incorporating LEGO Serious Play workshop™
  • Hands on practice, including an advertising boot camp with live brief
  • Flexibility to customize career path through choice of electives: creative vs strategic planning.
  • Learn from the best: experienced faculty who combine academic research, rigor and practical expertise
  • Internship option

Program Structure (Curriculum)

Required Courses 

  • Advertising Theories
  • Advertising in Context
  • Campaign Strategy & Planning 
  • Brand Communication 
  • Creativity & Ideation
  • Research Methods in Advertising
  • The Practitioner’s Kit


  • Internship in Advertising 

Elective Courses* (choose 3 from the list)

Concentration Area 1: Advertising Strategy & Planning 

  • Media Planning 
  • Digital Advertising
  • Account Handling
  • One free elective from the other Communication programs

Concentration Area 2: Creative Advertising 

  • Copywriting
  • Art Direction
  • Digital Media Production
  • Brand Identity Design

Students may choose one elective from any of the other graduate communication programs upon approval of the graduate program coordinator.

*Electives are offered on a rotating basis during the academic year.

Capstone Project or Thesis 

Capstone Project in Advertising

or Thesis in Advertising

or Portfolio in Advertising

Program Level Competencies

Tuition & Scholarships

Student Profile

The MA in Advertising Communications is designed for graduates from all disciplines, as well as communication industry professionals, who are interested in starting or advancing their career in advertising either from an agency, media or client perspective.

Current Student profile

Average Age: 27 years
Female: 74%
Male: 26%
Student Nationality: Domestic: 92%; International: 8%
First degree obtained from: Greek AEI (68%); ACG-Deree (11%); International University (21%)

Career Opportunities


Admisssion Requirements

The minimum graduate admission requirements are:

1. A bachelor's degree from an accredited institution with an average grade of B or better. 

2. Motivation to undertake graduate-level study in Advertising to be determined by the interview and the personal statement submitted with the application form.

3. Proficiency in the English language evidenced through one of the following: TOEFL, IELTS, or Proficiency. DEREE College graduates and graduates from other accredited English-speaking institutions are not required to submit evidence of Proficiency in the English language.

Credit Transfer: 
Credit transfer from previously attended graduate degree programs of accredited institutions, may be allowed at a maximum limit of 9 credits and will be examined on an individual basis.

Note: The MA in Advertising Communications program is eligible for Title IV federal aid.

Download Brochure

Fill out this form to access the brochure of our program and a member of our Admissions Team will get in touch with further information.

Please read the information about processing of personal data here.

Request Additional Info

Tel.: +30 210 600 2208
E-mail: [email protected]

Please read the information about processing of personal data here.

Are you ready to take your next educational step?