digital marketing

Tapping into legal and ethical territory in digital marketing

An open lecture by:

Konstantinos Stasinopoulos

When: Friday, 12 March, 18:30-19:30

Where: Online via Zoom

Organized by: The Graduate Master Class Series, School of Graduate and Professional Education


Lecture Description

Professionals working in digital marketing and communication are surrounded with issues pertaining to creativity, inventiveness, creative media selection and technology that absorb most of the time and effort placed in planning and implementing online activities. However, it is important to balance that creativity with the practicalities and legalities of marketing compliance, as well as be aware of important ethical considerations. There are compliance standards, laws and self-regulatory practices that must be taken into account in any digital  campaign, which requires a different kind of thinking that is probably not as second nature to practitioners today, who often feel that digital exists in a legal vacuum. In this lecture, important legal and ethical issues will be covered, such as copyright infringement, misleading conduct, privacy and data processing among other things.

Having a better understanding of such principles will not only protect the brand’s public reputation and integrity, but it can also save professionals from making some costly marketing and communication mistakes.

 

Konstantinos Stasinopoulos

Is a lawyer at the Supreme Court of Greece, a member of the Athens Bar Association, member of the Laboratory of Law and Informatics (LLI) of the Law School of National and Kapodistrian University of Athens and a certified DPO Executive ISO/IEC 17024. He has extensive experience in consultancy as well as in litigation on the fields of Information Technology & Telecommunications Law (Protection of Databases and Personal Data, Process of personal data online and offline, E-Contracting, Telecommunications and E-Communications Sector, E – Taxation, Fintech, Intellectual Property Law). He holds an LLB from the Law School of National and Kapodistrian University of Athens, and an LLM on Information Technology & Telecommunications Law from Strathclyde University, Glasgow. Currently he is a PhD student, at the Law School of National and Kapodistrian University of Athens, (“the liability of Providers of Communication services during the exchange of data”). His research focuses on e-commerce law, fintech, data protection, intellectual property and new technologies law. He is involved in research projects lice 5Genesis Project Consortium – Data Protection Officer (5th Generation End-to-end Network, Experimentation, System Integration, and Showcasing, aH2020 project)

During his academic career, he trained various executives of domestic and multinational companies on a graduate and postgraduate level on subjects such as: E-Business Legal & Ethical Related Issues, Business law, Company Law, Governance and CSR.

As a DPO – Data Protection Officer he provided his services in companies like the National organization for health care services (EOPYY), Urban Rail Transport S.A. (STA.SY.), Cyprus Water Boards etc.

 

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