Strategy meets Creativity!
Over 93% employability
Applications now open for Winter Term 2025
Application Deadline: Rolling admissions | Upcoming Deadline: December 18
Start Date: January 13, 2025
The MA in Advertising Communications is a new, pioneering program for Greece that meets the growing industry demand for trained professionals in the art, science and practice of advertising. It is an advanced program of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The program adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.
The curriculum structure provides students with a well-rounded, advertising foundation through core courses, while it simultaneously offers participants the flexibility to tailor the program to their individual preferences, diverse academic backgrounds and career aspirations by choosing from a list of electives in two specialization areas: advertising strategy and planning or advertising creativity.
- Duration: One year (full-time) or up to three years (part-time).
- Number of Courses: 11 courses (33 US credits).
- Attendance: Classes run Monday to Thursday, from 18:30-21:30. Fridays are reserved for make-up classes and other academic activities, such as master classes, workshops, lectures, talks, etc.
- Admission points: New students are admitted at the start of the fall, winter and spring terms.
- NECHE Accreditation
- Innovative curriculum incorporating LEGO Serious Play workshop™
- Hands on practice, including an advertising boot camp with live brief
- Flexibility to customize career path through choice of electives: creative vs strategic planning.
- Learn from the best: experienced faculty who combine academic research, rigor and practical expertise
- Internship option
Required Courses
- Advertising Theories
- Advertising in Context
- Campaign Strategy & Planning
- Brand Identity Design
- Creativity & Ideation
- Research Methods in Advertising
- The Practitioner’s Kit
or
- Internship in Advertising
Elective Courses* (choose 3 from the list)
Concentration Area 1: Advertising Strategy & Planning
- Media Planning
- Digital Advertising
- Account Handling
- One free elective from the other Communication programs
Concentration Area 2: Creative Advertising
- Copywriting
- Art Direction
- Digital Media Production
Students may choose one elective from any of the other graduate communication programs upon approval of the graduate program coordinator.
*Electives are offered on a rotating basis during the academic year.
Capstone Project or Thesis
Capstone Project in Advertising
or Thesis in Advertising
or Portfolio in Advertising
Upon successful completion of this program, participants should be able to:
- Explain advertising theories and concepts from the social, ethical, and industry perspectives
- Develop advertising campaign strategies and plans through applying relevant theories and concepts
- Use data and information to solve advertising problems and produce solutions
- Generate novel insights, creative concepts and ideas for advertising theory or practice
- Design and conduct appropriate research for advertising
- Evaluate the effectiveness of advertising campaigns
- Communicate effectively in oral and in writing
- Demonstrate effective client service skills
Click here to download the learning outcomes
Tuition
Tuition is payable on a course by course basis. The cost for the full program is 9,900€.
For complete information about our tuition and fees click here.
Merit Scholarships
The School of Graduate & Professional Education offers scholarships covering a portion of the cost of tuition to all applicants who have demonstrated exceptional academic performance in their undergraduate studies.
For complete information about our merit scholarships click here.
Libra Group Social Responsibility (LSR) Scholarship
Libra Group Social Responsibility (LSR), the philanthropic arm of the Libra Group, a global ecosystem of businesses with a presence in nearly 60 countries provides candidates of the MA in Advertising Communications with a good academic record in previous studies and established financial need five partial scholarships of a total of 28,000 Euros. Application deadline April 4 – Spring Term. Click here for more information.
Financial Assistance
Since its founding in 1875, The American College of Greece (ACG) has provided assistance to students needing help in meeting their educational expenses, thereby enabling students with demonstrated ability and promise to access a quality education, regardless of their financial circumstances.
For more information about financial assistance click here.
Discounts
All ACG alumni are entitled to a 10% tuition fee discount on top of any other scholarship of financial assistance program which may apply.
Corporate discount programs are also available to two or more employees from one organization who wish to study in our graduate programs.
For more information about corporate discount programs click here.
The MA in Advertising Communications is designed for graduates from all disciplines, as well as communication industry professionals, who are interested in starting or advancing their career in advertising either from an agency, media or client perspective.
Current Student profile
Average Age: 26.06 years
Female: 89.66%
Male: 10.34%
Student Nationality: Domestic: 96.55%; International: 3.45%
First degree obtained from: Greek AEI (79.31%); ACG-Deree (6.90%); International University (13.79%)
Graduates of the program can pursue careers in full-service advertising agencies, specializing in strategic planning, account handling or creative roles; they can also find employment opportunities in media and creative agencies or assume advertising and communication-related roles in communication/marketing departments of large organizations. Employment options include positions in companies specialized in branding & design, production, integrated communications, media and entertainment.
Deree graduate students receive support from the Office of Career Services, which help them connect with the 50,000 ACG alumni around the globe, expand their professional network, and gain access to various job positions.
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Georgia-Zozeta Miliopoulou
Full-time Faculty – School of Liberal Arts and Sciences
Communication -
Katerina Diamantaki
Full-time Faculty – School of Liberal Arts and Sciences
Communication -
Areti Krepapa
Full-time Faculty – School of Business and Economics
Marketing -
Christina Giakoumaki
Full-time Faculty – School of Liberal Arts and Sciences
Communication -
Nikos Falagas
Adjunct Faculty – School of Liberal Arts and Sciences
Communication -
Antigone Kyrousi
Full-time Faculty – School of Business and Economics
Marketing -
Toula Perrea
Associate Faculty – School of Business and Economics
Marketing -
George Kyparissiadis
Full-time Faculty – School of Liberal Arts and Sciences
Communication -
Stamatina Katsiveli
Full-time Faculty – School of Liberal Arts and Sciences
Communication
The minimum graduate admission requirements are:
1. A bachelor’s degree from an accredited institution with an average grade of B or better.
2. Motivation to undertake graduate-level study in Advertising to be determined by the interview and the personal statement submitted with the application form.
3. Proficiency in the English language evidenced through one of the following: TOEFL, IELTS, or Proficiency. DEREE College graduates and graduates from other accredited English-speaking institutions are not required to submit evidence of Proficiency in the English language.
Credit Transfer:
Credit transfer from previously attended graduate degree programs of accredited institutions, may be allowed at a maximum limit of 9 credits and will be examined on an individual basis.
Note: The MA in Advertising Communications program is eligible for Title IV federal aid.
Fill out this form to access the brochure of our program and a member of our Admissions Team will get in touch with further information.
Download the brochure here and learn everything you need to know.
Tel.: +30 210 600 2208
E-mail: [email protected]
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