Master (MA) in Advertising Communications

Strategy meets Creativity!

Winter Term | Classes Start: January 13, 2020

The MA in Advertising Communications is a new, pioneering program for Greece that meets the growing industry demand for trained professionals in the art, science and practice of advertising. It is an advanced program of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The program adopts a 360◦, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

The curriculum structure provides students with a well-rounded, advertising foundation through core courses, while it simultaneously offers participants the flexibility to tailor the program to their individual preferences, diverse academic backgrounds and career aspirations by choosing from a list of electives in two specialization areas: advertising strategy and planning or advertising creativity.

  • Duration: One year (full-time) or up to three years (part-time).
  • Number of Courses: 11 courses (33 US credits).
  • Attendance: Classes run Monday to Thursday, from 18:30-21:30. Fridays are reserved for make-up classes and other academic activities, such as master classes, workshops, lectures, talks, etc.
  • Admission points: New students are admitted at the start of the fall, winter and spring terms.

  • NECHE Accreditation
  • Innovative curriculum incorporating LEGO Serious Play workshop (find trademark)
  • Hands on practice, including an advertising boot camp with live brief
  • Flexibility to customize career path through choice of electives: creative vs strategic planning.
  • Learn from the best: experienced faculty who combine academic research, rigor and practical expertise
  • Internship option

Required Courses 

  • Advertising Theories
  • Advertising in Context
  • Campaign Strategy & Planning 
  • Brand Communication 
  • Creativity & Ideation
  • Research Methods in Advertising
  • The Practitioner’s Kit

or

  • Internship in Advertising 

Elective Courses (choose 3 from the list)

Concentration Area 1: Advertising Strategy & Planning 

  • Media Planning 
  • Digital Advertising
  • Account Handling
  • One free elective from communication

Concentration Area 2: Creative Advertising 

  • Copywriting
  • Art Direction
  • Digital Media Production
  • Brand Identity Design

Students may choose one elective from any of the other graduate communication programs upon approval of the graduate program coordinator.

*Electives are offered on a rotating basis during the academic year.

Capstone Project or Thesis 

Capstone Project in Advertising

or Thesis in Advertising

or Portfolio in Advertising

The MA in Advertising Communications is designed for graduates from all disciplines, as well as communication industry professionals, who are interested in starting or advancing their career in advertising either from an agency, media or client perspective.

Applicants should possess:

  • A college or university degree from an accredited institution.
  • Evidence of proficiency in the English language: TOEFL, IELTS, Proficiency, or GCE.
  • Motivation and/or relevant experience to specialize in this area: Evidence of strong motivation to work in communication related areas will be sought in the interview and the personal statement submitted with the application form.

Fill out this form to get your copy of our brochure and the contact information of our Admissions department for further information.

Please read the information about processing of personal data here.

Tel.: +30 210 600 2208
E-mail: [email protected]

Please read the information about processing of personal data here.

Are you ready to take your next educational step?