Antigone Kyrousi


BSc, Marketing & Communication, Athens University of Economics and Business; MBA, PhD, Athens University of Economics and Business

Antigone Kyrousi teaches undergraduate courses in marketing and marketing communications, and postgraduate courses in advertising strategy. Her research interests lie in the fields of advertising, marketing communications, and consumer behavior. In the past, Dr. Kyrousi’s research has received EU funding, while she has also received distinctions for research papers. Her work has been published in journals such as: Journal of Business Research, International Journal of Advertising, Corporate Communications. Dr. Kyrousi has co-authored a textbook on Advertising, chapters in books and presented numerous papers in international academic conferences.”