The American College of Greece | LALIGA Business School Short Course in Global Football Business

Go Beyond the Game: Discover the Business Behind Professional Football!

The Sports Management Program at Deree – The American College of Greece in collaboration with LALIGA Business School in Spain, is delighted to offer an exciting 15-hour online course, specifically tailored to the interests and learning needs of ACG students.

When: November 16-20, 2026
Where: Live online sessions
Duration: 15 hours across five days

Language of Instruction: English
Audience: By registration only

Overview

Delivered by industry professionals, this short course will explore key aspects of the global football business, including Digital Strategy, Fan Engagement, International Development, eSports, Sports Analytics, and other emerging trends shaping the industry.

Who is this for?

The course is designed for Deree students who are interested in gaining a deeper understanding of the modern global football industry.

Why attend?

To meet with international industry professionals who are experts in their respective fields and can share their valuable knowledge and experience.

Learning Outcomes

Upon completion of this workshop, participants will be able to:

Identify and explain the key components, business operations, and emerging trends shaping the modern global professional football industry.
Examine how digital strategy, fan engagement, international development, eSports, and sports analytics contribute to the growth and transformation of the football business.
Recognize and discuss the professional opportunities, challenges, and evolving roles within the international football industry, drawing on insights from experienced industry professionals.

Delivery Mode

The course will be delivered online. To participate online, you will need the following:

• a laptop or a desktop computer (handheld devices lack certain functionalities so are unsuitable)

• a broadband speed wired Internet connection

• earphones or a headset

• a microphone (standalone or built into the earphones or headset)

• a webcam

• Teams (it is free and will be downloaded onto your computer as soon as you click on the link you will receive from the School)

Dates & Times

5 sessions (15 hours in total)

Certificate of Completion

Upon successful completion of the course, participants will receive a Certificate of Completion from LALIGA Business School, recognizing their participation and the knowledge gained through this international learning experience.

Course Fees

Regular single participant fee: €500

Instructor

Dr. Stella Leivadi

Dr. Stella Leivadi is an Associate Professor and Sports Management Program Coordinator at the American College of Greece. She also serves as a Fellow in the Center of Excellence for Food, Tourism, and Leisure. Holding an M.A. and Ph.D. from the University of Connecticut, she began her academic career as a tenure-track Assistant Professor at Middle Tennessee State University at just 28. Dr. Leivadi has held faculty roles at U.S. institutions like the University of Miami and Florida International University and contributed to research initiatives such as the University of Miami School of Medicine.

In Greece, she has collaborated with UK-affiliated programs and served at the University of Peloponnese and Hellenic Open University. Her research focuses on leisure behavior, sport tourism, and quality of life. She has played pivotal roles in organizing global sports events, including the Olympic and Paralympic Games from Athens 2004 to Paris 2024.

For more information, please call 210 600 9800 ext. 1479 or email [email protected].

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