Master (MA) in Digital Communication & Social Media

Embrace the digital revolution.

Winter Term | Classes Start: January 13, 2020

The digital and social media revolution has dramatically changed the way we communicate, advertise, conduct business, play, and work. For years, we have been witnessing the transition from an analog to a digital society, and the expansion of digital and internet media into all areas of our lives. As the industry rapidly grows, there is an increasing demand for digital media specialists, people who are skilled in digital communication and media.

The MA in Digital Communication and Social Media is designed to meet this growing need in the market. It is a specialist graduate program for students who aspire to plan, design, implement, and evaluate digital communication and social media strategies in private, public, and non-profit settings. With a cutting-edge and interdisciplinary curriculum, this program will help you build all the skills to succeed in the digital & social media environment.

  • Duration: One year (full-time) or up to three years (part-time).
  • Number of Courses: 11 courses (33 US credits).
  • Attendance: Classes run Monday to Thursday, from 18:30-21:30. Fridays are reserved for make-up classes and other academic activities, such as master classes, workshops, lectures, talks, etc.
  • Admission points: New students are admitted at the start of the fall, winter and spring terms.

  • NECHE Accreditation
  • Interdisciplinary program, grounded in communication and drawing from IT and marketing.
  • Annual educational trip abroad. Past destinations included Chicago, Copenhagen, Boston, San Francisco and Silicon Valley, New York.
  • Strong applied focus, with an emphasis on strategic thinking and digital campaign planning skills.
  • Embedded digital campaign simulation and Google analytics certification.

Required Courses 

  • Applied Communication Theory 
  • New Media Theory & Research
  • Content Strategy
  • Digital & Social Media Strategy 
  • Web Design and Development
  • Applied Communication Research Methods
  • Quantitative Research in Communication

Elective Courses (choose 3 from the list)

  • Digital and Social Analytics 
  • Social Media Management
  • Digital Media Production 
  • Brand Communication 
  • UX – User Experience & Responsive Design
  • Digital Advertising

Students may choose one elective from any of the other graduate communication programs upon approval of the graduate program coordinator.

*Electives are offered on a rotating basis during the academic year.

Capstone Project or Thesis 

Capstone Project in Digital Communication & Social Media
or
Thesis in Digital Communication 

The program combines fundamental communication theory, as well as practical skills in crafting and delivering content through digital and social platforms.

Upon successful completion of this program, participants should be able to:

  • Demonstrate knowledge and understanding of theoretical frameworks and practical methods for engaging and communicating with audiences through digital and social media.
  • Appraise the context and implications of the Internet and social media for online collaboration, interactivity, information sharing, e-commerce, and networking.
  • Develop and evaluate the effectiveness of digital and social media communication strategies.
  • Use appropriate methods and tools to generate and assess digital content.
  • Select and apply current technologies in digital communication campaigns.
  • Use appropriate methodologies to develop and implement clear research plans.
  • Effectively communicate ideas and arguments in written/ digital formats, orally, and in formal presentations.

Click here to download the learning outcomes

Tuition

Tuition is payable on a course by course basis. The cost for the full program is 9,900€.

For complete information about our tuition and fees click here.

Merit Scholarships

The School of Graduate & Professional Education offers scholarships covering a portion of the cost of tuition to all applicants who have demonstrated exceptional academic performance in their undergraduate studies.

For complete information about our merit scholarships click here.

Financial Assistance

Since its founding in 1875, The American College of Greece (ACG) has provided assistance to students needing help in meeting their educational expenses, thereby enabling students with demonstrated ability and promise to access a quality education, regardless of their financial circumstances.

For more information about financial assistance click here.

Discounts

All ACG alumni are entitled to a 10% tuition fee discount on top of any other scholarship of financial assistance program which may apply.

Corporate discount programs are also available to two or more employees from one organization who wish to study in our graduate programs.

For more information about corporate click here.

The MA in Digital Communication & Social Media is designed for recent graduates from all disciplines, as well as for working professionals from a broad cross-section: educators, lawyers, entrepreneurs, consultants, and community/NGO managers. The program also welcomes communication professionals who wish to enhance their educational qualifications and their career opportunities. The aim is to recruit a qualified and diverse group of students, ensuring a quality and collaborative learning experience for everyone involved in the program. 

Current Student profile

Average Age: 29 years
Female: 82%
Male: 18%
First degree obtained from: Greek AEI

There is great demand for graduates of this program who pursue careers in communication and marketing departments, social media and advertising agencies, as well as in consulting and digital start-ups across sectors (private, public, non-profit, small business, services, or self-employed). Indicative careers include: Social Media/Digital Communication Manager, Brand/Digital Marketing Manager, New Media Publishing, Blogger/Social Media Copywriter, Media Relations Representative, Online Community Engagement Manager, Social Media Specialist/Consultant.

Deree graduate students receive support from the Office of Career Services, which help them connect with the 50,000 ACG alumni around the globe, expand their professional network, and gain access to various job positions. Our graduate students and alumni may also benefit from the Alba Graduate Business School Services, including career coaching, participation in career events and workshops, participation in the Alba annual career forum, one-to-one career advice sessions, and a direct mail list for job posts and career advice.

  • Katerina Diamantaki
    Full-time Faculty - School of Liberal Arts and Sciences
    Communication
  • Christina Giakoumaki
    Full-time Faculty - School of Liberal Arts and Sciences
    Communication
  • Simon Leader
    Full-time Faculty - School of Liberal Arts and Sciences
    Communication
  • Georgia-Zozeta Miliopoulou
    Full-time Faculty - School of Liberal Arts and Sciences
    Communication
  • Areti Krepapa
    Full-time Faculty - School of Graduate and Professional Education
    Marketing
  • Nikos Falagas
    Adjunct Faculty - School of Liberal Arts and Sciences
    Communication
  • Charalampos Rizopoulos
    Adjunct Faculty - School of Liberal Arts and Sciences
    Information Technology (IT)

Applicants should possess:

  • A college or university degree from an accredited institution.
  • Evidence of proficiency in the English language: TOEFL, IELTS, Proficiency, or GCE.
  • Motivation and/or relevant experience to specialize in this area: Evidence of strong motivation to work in communication related areas will be sought in the interview and the personal statement submitted with the application form.

Fill out this form to get your copy of our brochure and the contact information of our Admissions department for further information.

Please read the information about processing of personal data here.

Tel.: +30 210 600 2208
E-mail: [email protected]

Please read the information about processing of personal data here.

Are you ready to take your next educational step?