Vassia Kontopoulou

Communication

BA, Athens University of Economics and Business; MBA, Athens University of Economics and Business; PhD, Athens University of Economics and Business

Kontopoulou Vassia graduated from the Department of Marketing and Communications at the Athens University of Economics and Business, in 2008, and in 2010 she completed her graduate studies at the Department of Business Administration (MBA) at the Athens University of Economics and Business. In 2019, she received a PhD with the completion of her thesis entitled “Consumer Behavior and Counterfeit Luxury Brands: An Evolutionary Psychology Approach” at the School of Marketing and Communications of the Athens University of Economics and Business.

Dr. Kontopoulou Vassia joined the Department of Communication at the American College of Greece in April 2021. She is currently teaching the Digital Transformation course (Capstone Project) at graduate level.

Her academic and research interests lay in the areas of consumer behavior, evolutionary psychology, luxury branding, advertising and digital and social media.