An open lecture by:
Melpo Gkofa
When: Wednesday, 8 March, 2023 | 18:30-20:00
Where: 6th Level Auditorium
Organized by: The Graduate Master Class Series, School of Graduate and Professional Education
Lecture Description
Data are often viewed as daunting and nerdy but, in reality, they can ignite creativity and lead to inspired ideas and campaigns. In this masterclass, we will approach data as an indispensable ingredient of the creative process. Through expert theory, case studies, and discussion, we will see that data is everywhere, and that data and creativity go hand in hand.
Please contact Dr. George Kyparissiadis [email protected] for further information.
Melpo Gkofa
A marketing strategist, with long experience in research, brand, media, communications and creative strategy, Melpo has worked for brands such as Nestlé, L’Oréal, GSK, Fiat, Kraft Heinz and Emirates. She has also been a member of the judging panel for numerous awards, including the Campaign Media Awards, Young Cannes Lions, and the IPA Effectiveness Awards. As Head of Planning at Soho Square Athens, she is currently responsible for the creative strategy of SKY express, Papadopoulou, MISKO, Hellas Direct, Vikos, and others. Melpo is a passionate supporter of women empowerment and a member of the Women in Business Lean In circle.