On Tuesday, March 8, Deree – The American College of Greece received a Silver Ermis Award in the TV media sector for the campaign “News in Education,” implemented in collaboration with the award-winning media agency UM.
Deree won the award among 100 nominations of all categories in the media sector, an extremely significant accomplishment, especially in the highly competitive world of advertising. The campaign was distinguished for showcasing innovation through the synchronization of TV and digital media. In particular, the activation included a push notification on the users’ mobile phone, creatively informing them on a TV News story about Deree airing later the same day. This innovative use of media resulted in effective and targeted communication of Deree and its academic offerings.
This award is a validation of the College’s tireless effort to employ the latest communication tools to reach prospective students and their parents, and to effectively inform them on the benefits of studying at Deree. Congratulations to everyone involved and to UM for their contribution to this outstanding accomplishment!