An open lecture and workshop by
Apostolis Aivalis,
Business Strategist & Managing Partner at AIVAL.COM

When: Tuesday, November 24, 18:00-21:00

Where: Center for the Arts Auditorium, Aghia Paraskevi Campus – 6 Gravias Street

Organized by: The Graduate Master Class Series, School of Graduate and Professional Education

To reserve your place, please contact Ms Maria Kritikou via email: [email protected] or telephone: 210 6009800 ext. 1210.

Workshop Description

What does it take for your brand to be on social media & social networks? We will explore the essentials on community-building online and the required techniques in order to set up, build, maintain and grow successful communities on biggest social media. Communities that actually support your marketing mix.

In this fast track course you will learn:

1. Social media community-building Do’s & Dont’s based on case-studies – 1 hour
2. Social media community-building specifications for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr –1 hour
3. Social media community-building strategy workshop – 1 hour

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Apostolis Aivalis

Apostolis Aivalis is the Managing Partner at AIVAL.COM and a business strategy consultant for start-ups and corporations. He has hands-on operating experience on consumer & enterprise internet, social media, gaming, music, advertising, technology, media for more than 17 years as an executive, mentor and serial entrepreneur. He has a proven track of innovation. For Digital & Social Media he founded Power Νet in 1996, Web Awards (now ERMIS DIGITAL) in 1998, ArboMedia in 2001, Real Brands in 2007, Social Brands in 2009, StartupDay event in 2009 and Startup Nation in 2011. He is also the author and curator of Digital & Social Media Marketing Diploma. He is also a trainer for executives and colleges since 2007. Find Apostolis on his web site, Facebook page, LinkedIn and Twitter.