Christos Koritos


BSc (Business Administration), Athens University of Economics & Business; MSc (Marketing), Strirling University; PhD (Marketing), Athens University of Economics & Business

Dr Koritos is Assistant Professor of Marketing at ALBA Graduate Business School at the American College of Greece. His teaching and research interests lie in the areas of Consumer Psychology, Digital Marketing, Marketing of Services, and Advertising Research. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well-known versus private label brands, rhetoric in advertising, and attitude formation and change. His research has appeared in peer-reviewed academic journals and edited volumes, as well as in proceedings of peer-reviewed international academic conferences. Dr Koritos has taught Marketing at Deree – The American College of Greece, Athens University of Economics & Business, Cyprus International Institute of Management, Greek Open University and Hellenic Management Association. Dr Koritos has undertaken consulting work for more than 20 Greek and multinational companies.