Athanasios G. PatsiotisMarketing
BSc, Mathematics, University of Athens; MA, Marketing, University of Westminster, London; PhD, Marketing, University of the West of England
Dr. Patsiotis has been a member of the Deree Marketing faculty in the School of Business and Economics since 1999. He has taught courses at both the undergraduate and postgraduate level. He has also taught courses in Management and International Business. He has working experience in marketing positions and logistics management in service operations in Athens and London. He currently serves as Head of the Marketing Department.
His current research interest focuses on customer service, consumer resistance behaviour, adoption and diffusion of technological innovations, digital marketing, graduate work readiness and employability. He has presented papers at international conferences and has published in academic journals, such as the International Journal of Retail and Distribution Management, Journal of Services Marketing, Higher Education, Skills and Work-Based Learning, the International Journal of Bank Marketing and the Journal of Financial Services Marketing. He has been a member of the editorial review board of International Journal of Bank Marketing, since July 2017. He has also served as an invited reviewer of several manuscripts for publication.