Event Type 2 Master Class Series
February
202513Feb18:30The Art & Science of Event Magic: A Masterclass in creating experiences18:30

Event Details
When: Thursday, February 13, 2025 | 18:30 Where: 6th Level Auditorium, The American College of Greece, 6 Gravias Str., Aghia Paraskevi Organized by: School of Liberal Arts and Sciences About the event Α Masterclass on Event
Event Details
When:
Thursday, February 13, 2025 | 18:30
Where:
6th Level Auditorium, The American College of Greece, 6 Gravias Str., Aghia Paraskevi
Organized by:
School of Liberal Arts and Sciences
About the event
Α Masterclass on Event Planning with guest speaker Maria Karelou, Client Service Coordinator of ZZDot agency. Maria will introduce us to the concept of Below-The-Line, its role in the communication mix and the complexities of producing an event. The Masterclass will offer insights into communication strategies, event management, and BTL activations, through an engaging workshop in which we will craft together memorable brand experiences.
About the speaker
Maria Karelou
Marketing and Advertising Director, ZZ.DOT Advertising Agency
Head of Client Service, Field & Production Dpt
Maria is a highly experienced Marketing and Advertising consultant with over 20 years of experience in the industry. She has a deep expertise in Communication Strategies, Event Management and BTL activation for the top local and international brands. As a client service “guru”, field & production department, she has played a pivotal role in shaping impactful campaigns, innovative solutions and strategic initiatives in a fast-paced and dynamic landscape. For over 7 years, Maria has successfully led global brands as a Mediterranean Cluster Leader across 4 South European countries, driving strategic growth and market leadership.