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The New Visual Identity of The American College of Greece

The American College of Greece introduces a new chapter in its 140-year long history by launching a new visual identity for the organization as a whole, as well as for its three educational divisions: Pierce (Gymnasium and Lyceum), Deree (Undergraduate and Graduate studies), and Alba Graduate Business School.

The new visual identity presents Pierce, Deree, and Alba under one academic “roof,” underlining their common educational heritage, as well as their shared values of knowledge, scholarship, and service.

The contemporary seal of the College is complemented by an icon symbolizing the academic “home,” a center of knowledge and development for every student who joins the ACG family.

The new visual identity, designed by the award winning design agency Beetroot, is officially launched as of January 25, 2016 and will be applied consistently to all internal and external communication materials.