Eleni Zantidou

BSc, Education, Aristotle University of Thessaloniki; MSc, International Marketing Management, University of Leeds; PhD, Marketing, University of Leeds

Dr. Zantidou is Assistant Professor of Marketing at Deree – The American College of Greece. She was previously a Lecturer in Marketing and Programme Director of Undergraduate Studies at the University of Hull. She has taught in undergraduate and postgraduate programs at British and international institutions, including the University of Hong Kong. Her research focuses on international marketing, business models, innovation, and strategic marketing. Her work has been published in the Journal of International Business Studies and Industrial Marketing Management. She serves as a reviewer for several academic journals and has presented her research at international conferences, such as the American Marketing Association and the European Marketing Academy. She also serves as an external examiner at universities in the UK.

Selected Publications

• Najafi Tavani, Z., Zantidou, E., Leonidou, C.N, and Zeriti, A. (2023), “Business model innovation and export performance,”, Journal of International Business Studies, 56, pp. 360-382, https://doi.org/10.1057/s41267-023-00645-8 CABS AJG rating: 4* – FT50 List.
• Yu, C., Ang, D., Najafi Tavani, Z., and Zantidou, E. (2023), “When Challenges Hinder: An Investigation of Buyer-imposed Stressors on Supplier Flexibility”, Industrial Marketing Management 113, pp. 88-99 https://doi.org/10.1016/j.indmarman.2023.06.001 CABS AJG rating: 3.