Argyro Kanousi

BSc, Business Administration and Library Science, Technological Educational Institute of Thessaloniki, Greece; MSc, Integrated Marketing Communications, Emerson College, Boston, MA, USA; PhD, Marketing, Cardiff University Business School, Wales

Dr Kanousi has been a member of the Department of Marketing faculty since 2024. Her research interests mainly focus on marketing and communications, services marketing and technology and how it affects consumer behavior. Argyro’s work has appeared in journals such as Managing Service Quality. She has taught courses in the areas of Marketing, both at undergraduate and postgraduate levels, and supervised dissertations. She has worked as a Theses advisor on a freelance basis with Universities abroad. Her current teaching involves courses such as Introduction to Marketing and Personal Branding for Professionals. Argyro has also worked in the industry of marketing research, technology, information, robotics, and real estate.

Selected Publications

• “An Empirical Investigation of the Role of Culture on Service Recovery Expectations,” Managing Service Quality, 15, pp. 57–69 (2005).
• “Zara’s Asian Challenge,” China Europe International Business School (2014).
• “Online Grocery Shopping 2.0: Tesco HomePlus Virtual Store in South Korea,” The Case Center, Institute for Management Development, Switzerland (2011).