In the Minor Certificate in Sports Marketing, you will attain up-to-date and context-specific marketing knowledge. Sports is a service-dominant environment, with multiple stakeholders, i.e., fans, sponsors, and media, and thus characterized by many particularities. The Sports Marketing Minor builds the foundation of fundamental sports marketing knowledge. Simultaneously, the Minor offers a variety of optional courses for students to select, including digital and social media marketing, sales management, and personal branding, allowing them to customize their degree according to their individualized needs. This balanced approach enables students to maximize their potential as future professionals in the rapidly growing sports industry.