With a Minor Certificate in Marketing, you will study key marketing concepts and their applications to different contexts. You will pursue your specific interests through their respective application in your selected context. In that respect, the program is taught by experienced Marketing professors, and it requires the completion of 18 credit hours. The 4 mandatory courses provide an introduction and examination of the key marketing concepts and the 2 electives chosen from a list of several courses examining marketing principles, such as in Digital & Social Media Marketing, International Marketing, Services Marketing, Business to Business Marketing, Brand Management, Retailing, Advertising, Luxury Branding & Fashion, Food Marketing, Sales Management, etc.