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Charitomeni Tsordia

Management

BSc, Business Management, University of Patras, Greece; ΜΒΑ, University of Patras, Greece; PhD, Sport Marketing, University of Patras

Charitomeni Tsordia has been an Assistant Professor of Sport Management at the Department of Management of the School of Business and Economics since 2024.  She has previously taught Organizational Communication and Leadership in Education, E-Commerce, Sport Organizations Governance, Sport Management, and Sport Marketing at the undergraduate and postgraduate level at various Universities in Greece and abroad. She also has experience as a senior Business Analyst. Her current teaching involves such courses as Advances in Sports Management, Strategic Issues in Sports Managemen,t and Sport Entrepreneurship. She serves as a reviewer in numerous scientific peer-reviewed international journals in the Marketing and Management fields and as a member of the Editorial Board of Leisure Studies journal (ABS 2). Her research interests include, among others, sport sponsorship, marketing, branding, brand equity, consumer behavior, sport team fans’ consumption behavior, product meanings, and rivalry. She has gained funding and participated as a researcher in 10 EU projects.

Selected Publications

  • Tsordia, Ch. Lianopoulos, Y., Dalakas, V., Theodorakis, N. D. (2024). From love to betrayal? When your team’s sponsor decides to also sponsor your rival, International Journal of Sports Marketing and Sponsorship, https://doi.org/10.1108/IJSMS-10-2023-0211
  • Tsordia, Ch., Apostolopoulou, A., Papadimitriou, D. (2021). Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia, Journal of Strategic Marketing, 1-19. https://doi.org/10.1080/0965254X.2021.2004208
  • Tsordia, Ch., Papadimitriou, D., Apostolopoulou, A. (2018). Building a sponsor’s equity through brand personality: Perceptions of fans and rivals, Sport, Business and Management: An International Journal, https://doi.org/10.1108/SBM-09-2017-0050
  • Tsordia, Ch., Papadimitriou, D., Parganas, P. (2018). The influence of sport sponsorship on brand equity and purchase behavior, Journal of Strategic Marketing, 26(1), 85-105.  https://doi.org/10.1080/0965254X.2017.1374299
  • Sotiropoulou, A., Papadimitriou, D., Tsordia, Ch. (2022). The Role of Affective Commitment and Work Engagement to the Performance of Greek Social Entrepreneurs: The Effect of their Personal Values, Journal of Social Entrepreneurship, 1-28, https://doi.org/10.1080/19420676.2022.2121746
  • Tsordia, Ch., Papadimitriou, D. (2015). “The role of Theory of Planned Behavior on Entrepreneurial Intention of Greek Business Students”, International Journal of Synergy and Research, 4(1), 23– 37. http:// dx.doi.org/10.17951/ijsr.2015.4.1.23