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George Kyparissiadis

Communication

BA, Economic University of Athens; MA, City University of London; PhD, Panteion University of Social and Political Sciences

Dr. George Kyparissiadis holds a PhD in Visual Communications from Panteion University, a Master’s degree in Communication Policies from City University of London, and a BA in Business Administration and Marketing from the Economic University of Athens. He gained extensive experience in the advertising industry working as a coordinator for some of the top global agencies in London, including Saatchi & Saatchi, Grey and Starcom, on accounts for the European and the US markets. His academic and research interests focus on the areas of identity, representation and diversity, as well as visualcommunications. Over the years, he has examined a range of subjects, including audience formation and representation, branding on traditional and social media, gender, identity building, and diversity management. His research also delves into media effects, including the impact media can have on consumers’ well-being and mental health.

Selected Publications

  • Kapareliotis, I., & Kyparissiadis, G. (2025). Aspects of social media engagement for luxury brands. In Bandyopadhyay, S. & Rishi, B.(eds), (2025) Contemporary Issues in Social Media Marketing, Routledge. https://doi.org/10.4324/9781003412656-2
  • Kyparissiadis, G. & Diamantaki, K. (2022) “We should be talking about this more”: an empirical examination of stress-related content on TikTok. Journal of Education, Innovation and Communication, Vol. 4, Issue 2, December. DOI:https://doi.org/10.34097/jeicom-4-2-December2022-2
  • Kyparissiadis, G. (2022) ‘Put yourself in my shoes’: an active learning exercise for the instruction of diversity. Ideas for Active Learning. https://doi.org/10.20919/OPXR1032/17
  • Kyparissiadis, G. & Skoulas, E. (2021) Manosphere and Manconomy: Divergent Masculinities in the Digital Space. In Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, No 5 (2021). DOI:https://doi.org/10.26262/exna.v0i5.8501
  • Kyparissiadis, G. (2019), A Changing Country: Diversity Management in Greece. In A. Georgiadou, M. A.Gonzalez-Perez & M. R. Olivas-Lujan (Eds), Diversity Within Diversity: Country-Based Perspectives. Emerald.