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Toula Perrea

Marketing

BSc, Business Administration, The American College of Greece; MSc, Agricultural & Food Marketing, University of Newcastle upon Tyne, UK; PhD, Consumer Behavior, Aarhus University, School of Business & Social Sciences, Aarhus, Denmark

Toula Perrea has been a member of the Department of Marketing faculty since 2016.  Her current research interests are in the areas of consumer behavior, food marketing, new food technologies and acceptance of innovation in the food sector. Toula’s work has appeared in various peer-reviewed and interdisciplinary academic journals such as Journal of Marketing Management, Food Quality & Preference, Appetite, Innovative Food Science & Emerging Technologies, and International Journal of Retail & Distribution Management, among others. Toula has presented her research at leading academic conferences. She has taught courses in the areas of Marketing, both at undergraduate and postgraduate levels, and supervised dissertations. Her current teaching involves courses such as Consumer Behavior, Business Research Methods, Food Choices & Lifestyle, International Marketing, and Introduction to Marketing. Toula is a member of the Center of Excellence in Food, Tourism & Leisure of The American College of Greece.

Selected Publications

  • Zaleskiewicz, H., Kulis, E., Siwa, M., Szczuka, Z., Banik, A., Grossi, F., Chrysochou, P., Nystrand, B.,T., Perrea, T., Samoggia, A., Xhelili, A., Krystallis, A., Luszczynska, A. (2024). Characteristics of built food environments associated with alternative protein food choices: a systematic review. Int J Behavioral Nutrition and Physical Activity 21(58), 2-18. https://doi.org/10.1186/s12966-024-01606-6 (SJR: Q1)
  • Zaleskiewicz, H., Kulis, E., Siwa, M., Szczuka, Z., Banik, A., Grossi, F., Chrysochou, P., Nystrand, B.,T., Perrea, T., Samoggia, A., Xhelili, A., Krystallis, A., Luszczynska, A. (2024). Geographical context of European consumers’ choices of alternative protein food: A systematic review. Food Quality and Preference 117, 105174 https://doi.org/10.1016/j.foodqual.2024.105174 (SJR: Q1)
  • Perrea T., Chrysochou P., Krystallis A. (2023). Customer value toward innovative food products: Empirical evidence from two international markets, Innovative Food Science & Emerging Technologies. Vol. 84, article number 103293. https://doi.org/10.1016/j.ifset.2023.103293 (SJR: Q1)
  • Patsiotis, A., Atik, M., Perrea, T. (2020). The Influence of M-Marketing Tools on the Consumer Buying Process: Evidence from the Dining Sector. International Journal of Retail & Distribution Management, 48(10), pp. 1037-1056. (SJR: Q1)
  • Perrea, T., Krystallis, A., Chrysochou, P. (2017). Too much new to eat? The impact of CV on product evaluation in the context of novel food products. Journal of Product & Brand Management, 26 (6),  pp.616-630 (SJR: Q1)
  • Perrea, T., Grunert, K., G., Krystallis, A. (2015). Consumer Value Perceptions of Food Products from Emerging Processing Technologies: a Cross-cultural Exploration. Food Quality and Preference, Vol. 39, pp. 95-108 (SJR: Q1)
  • Perrea, T., Grunert, G., K., Krystallis, Krontalis, A,. Huang, G., Hu, Y. (2014) Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China. Asia Pacific Journal of Marketing & Logistics, Vol. 26, No. 2, pp. 296-314. (SJR: Q1)
  • Krystallis Krontalis, A., Grunert, G., de Barcellos, M. D., Perrea, T., Verbeke, W. (2012). Consumer attitudes towards sustainability aspects of food production: Insights from three continents, Journal of Marketing Management, Vol. 28, No. 3-4, pp. 334-372. (SJR: Q1)
  • Perrea, T., Brunsø, K., Hansen, B. K., Altintzoglou, T., Gunnthorunn Einarsdottir, G., Luten, J. (2012). Decomposing the (seafood vs. meat) evening meal decision-making sequence: Insights from a diary study in Norway, Iceland and Denmark, British Food Journal, Vol. 114, No. 11, pp. 1533-1557 (SJR: Q2)
  • Grunert, K., Perrea, T., Zhou, Y., Guang, H., Sørensen, T. B., Krystallis, A. (2011). Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China. Appetite, Vol. 56, No. 2, pp. 357-367. ((SJR: Q1)
  • Krystallis, A., Vassalo, M., Chryssohoidis, G., Perrea, T. (2008). Societal and Individualistic Drivers as Predictors of Organic Purchasing Revealed through a Portrait Value Questionnaire (PVQ)-based Inventory, Journal of Consumer Behaviour, Vol. 7, No. 2, 164-187. (SJR: Q1)