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Maria Chalevelaki

Marketing

BSc, French Language and Literature, National and Kapodistrian University of Athens; MSc, Linguistics, University Lumières Lyon II, France; PhD, Linguistics, University Lumières Lyon II, France; Post-doc Research, Communication, Media, and Culture, Panteion University

Dr. Chalevelaki has been a member of the Department of Marketing faculty since September 2024. Maria has taught courses in the areas of Marketing, both at undergraduate and postgraduate levels, in several European institutions of higher education (France and the Netherlands). Her current teaching involves courses, such as Introduction to Marketing, Luxury Branding and Fashion, Marketing Communications and Promotions, Events & Experiences. Her current research interests focus on the intersection of semiotics and luxury. Maria has published in international journals and has presented her research at academic conferences worldwide. Maria teaches online at the United International Business Schools in Zurich, where she delivers courses like Luxury and Fashion Management and supervises student dissertations.

Selected Publications

  • Chalevelaki, M. (2025). Teaching Semiotics in Marketing Schools (Enseigner la Sémiotique au sein des Ecoles de Marketing de Luxe), in Biglari A. (dir.). La Sémiotique et ses potentiels, L’Harmattan, Paris.
  • Chalevelaki, M. (2014). Tensiv and rhythmic effects in a high fashion show, («Effets tensifs et rythmiques dans les défilés de haute couture»), in Actes Sémiotiques [On line], n° 117. https://www.unilim.fr/actes-semiotiques/4982&file=1/
  • Chalevelaki, M. (2010). Presence and Significance: Between Regularity and Overflows, in Nouveaux Actes Sémiotiques, no 113. https://www.unilim.fr/actes-semiotiques/1816 (article in French).
  • Chalevelaki, M. (2008). Theories of the Text of François Rastier Serving an Interpretative Reading of Fashion, in Recherches Sémiotiques/Semiotic Inquiry, special issue Semiotics and Photography/Sémiotique et Photographie, vol. 28, n° 1-2, Jan Baetens (dir),235-252. https://www.erudit.org/fr/revues/rssi/2008-v28-n1-2-rssi3913/044598ar/ (article in French).