Ilias Kapareliotis

Faculty of Letters, French Language & Literature, Aristotle University of Thessaloniki; MBA, Marketing, Piraeus University; PhD, Luxury Brand Management, Athens University of Economics & Business

Dr. Ilias Kapreliotis is Associate Professor of Marketing at Deree-The American College of Greece. He has served in various universities both in Greece and abroad. Before joining Deree, he served as Program leader for the Business and Marketing undergraduate program at Abertay University in Scotland. He has published in numerous journals and presented his work at global conferences. His research interests revolve around branding with a focus on luxury branding, university branding, and branding presence in social media. He serves as an external examiner in various British universities and as an EU expert for REA (EU).

Selected Publications

• Anna Zarkada, Ilias Kapareliotis (2021) Training young female entrepreneurs on a national scale: the Greek ‘Genesis’ Project case study Euro Med J. Management, Vol. 4, No. 1, 2021
• Georgia Miliopoulou Ilias Kapareliotis (2021) The toll of success: Female leaders in the “women-friendly” Greek advertising agencies http://doi.org/10.1111/gwao.12636 (ABS 3*)
• Stella Kladou Maria Psimouli Ilias Kapareliotis (2020) The role of brand architecture and brand heritage for family-owned wineries: the case of Crete, Greece Int. J. Entrepreneurship and Small Business, Vol. 41, No. 3, 2020 (ABS 2*)
• Kapareliotis I. Voutsina K (2020) The role of patriotism in the city-brand-sport-event relationship Int. J. Sport Management and Marketing, Vol. 20, Nos. 1/2 (ABS 1*)
• Kapareliotis I. Voutsina K. Patsiotis A. (2019) “Internship and employability prospects: assessing student’s work readiness. Higher Education, Skills and Work-Based Learning, Vol 9 Issue 4 pp. 538-549 (ABS  1*)