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Christos Galanis

Marketing

DMS, Diploma in Management Studies, Portsmouth Polytechnic; MBA, Leicester University

Chris Galanis has been a member of the Deree Business faculty since 2001. He currently teaches Retailing, Consumer Behavior, Digital Marketing, Fundamentals of Marketing, and Marketing Communication courses. He is a distinguished member of the Marketing department.  His academic interests involve research in retailing and digital and social media marketing. As module leader for retailing courses, he has emphasized retail strategy and, more specifically, supply chains and category management. He is also the module leader for digital and social media marketing. He has also participated in many seminars and conferences related to retailing and the digital marketing area.

Selected Publications

  • Galanis C., Christodoulakis E. and Carimanis. G (2009). “Measuring Product Placements Efficacy: Watching Friends in Greece”. Paper Presenting in “International Communication” conference. Paris August 2009
  • Galanis C. and Christodoulakis E. (2005). “Business Dictionary”. Sideris Publications (Out April 2009)
  • Galanis C. and Christodoulakis E. (2005). “Measuring Product Placements Efficacy: Watching Friends in Greece”. Paper in publication process in the European Journal of Marketing.
  • Galanis C. (2004). “Private Labels in the Greek supermarkets. The perception of Greek consumers”. The International Review of Retail, Distribution and Consumer Research – June issue.
  • Galanis C. and Christodoulakis E. ( 2005). “Public Relations and Education”. Naftemboriki (Greek financial newspaper) – September issue.
  • Galanis C. (2001).“Internet Retailing: The Prospects in Greece” Research paper in 11th International Conference on Research in the Distributive Trades in ESADE. Barcelona.
  • Galanis C. (1997). “Retail Evolution in Greece”. Paper to the 9th International Conference on Research in the Distributive Trades in K.U. Leuven, Belgium.
  • Bourlakis C. and Galanis C. (1993). “Retailer Strategies in a Changing Competitive Environment: The Case of Greek Supermarket Chains”, Paper to the 7th International Conference on Research in the Distributive Trades, Institute of Retail Studies. Stirling University