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Athina Zotou

Marketing

BA, Communications Media & Culture, Panteion University of Social and Political Sciences; MSc, Services Management, Athens University of Economic & Business; PhD, Marketing, Athens University of Economic & Business

Athina Y. Zotou received her Ph.D in Marketing-Advertising from Athens University of Economics and Business, Athens, Greece, and received EU funding for her research. She has been a member of the ACG Community since 2019. Athina has taught for five years at the Cyprus University of Technology in Limassol, Cyprus, and is currently an Assistant Professor in Marketing at The American College of Greece. Her research interests mainly focus on marketing and communications, advertising, creative experiences/creativity and consumer behavior and related areas. Several pieces of her work have been published in the proceedings of international conferences (double-blind peer review) and in refereed academic journals. She has co-authored chapters in books and served ad hoc as a reviewer for international conferences and academic journals. She has also participated in research projects. She is a member of the Editorial Board of the International Journal of Advertising.

Selected Publications

  • Kyrousi, A. G., Koronaki, E., Zotou, A. Y., & Panopoulos, A. (2023). One value does not ‘fit’all: value-laden luxury advertising through the lens of consumer individuality. Journal of Marketing Theory and Practice, 1-24. https://doi.org/10.1080/10696679.2023.2280564
  • Kyrousi, A. G., Koronaki, E., & Zotou, A. Y. (2022). Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications, 28(5), 560-589. https://doi.org/10.1080/13527266.2022.2095581
  • Hatzithomas, L., Gkorezis, P., Zotou, A. Y., & Tsourvakas, G. (2018). The impact of atmospherics on WOM about short life-cycle products: The case of motion pictures. Journal of Product & Brand Management, 27(5), 471-483. https://doi.org/10.1108/JPBM-01-2017-1401
  • Hatzithomas, L., & Zotou, A. Y. (2016). Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters’ effectiveness. Journal of Customer Behaviour, 15(2), 153-172. https://doi.org/10.1362/147539216X14594362873730
  • Theodoridis, P. K., Kyrousi, A. G., Zotou, A. Y., & Panigyrakis, G. G. (2013). Male and female attitudes towards stereotypical advertisements: a paired country investigation. Corporate Communications: An International Journal, 18(1), 135-160. https://doi.org/10.1108/13563281311294173
  • Κoronaki, E., Kyrousi, A. G., and Zotou, A. Υ. (2018). For You and For Me: Creative Experiences as Gifts, in: Belk, R., and Minowa, Y. (eds.). Gifts, Romance, and Consumer Culture (Routledge Interpretive Marketing Research), Routledge, ISBN: 9781138500709.
  • Zotos, Y., Boutsouki, C., Hatzithomas, L., Zotou, Y. A., Kyrousi, A. G., Palla, P., (2018). Advertising, 6th edition, University Studio Press, ISBN: 960-12-2399-1 (in Greek).