Home » Athanasios G. Patsiotis

Athanasios G. Patsiotis

Marketing

BSc, Mathematics, University of Athens; MA, Marketing, University of Westminster, London; PhD, Marketing, University of the West of England

Dr. Patsiotis has been a member of the Deree Marketing faculty in the School of Business and Economics since 1999. He has taught courses at both the undergraduate and postgraduate levels. He has also taught courses in Management and International Business. He has working experience in marketing positions and logistics management in service operations in Athens and London. He has served as Head of Marketing Department from 2020 to 2024. His current research interest focuses on customer service, consumer resistance behavior, adoption and diffusion of technological innovations, digital marketing, graduate work readiness and employability. He has presented papers at international conferences and has published in academic journals, such as the Journal of Services Marketing, Journal of Financial Services Marketing, International Journal of Bank Marketing, International Journal of Retail & Distribution Management, and Higher Education, Skills and Work-Based Learning. He has also served as an invited reviewer of several manuscripts for publication.

Selected Publications

  • Patsiotis, A.G., Kapareliotis, I. and Tousai, E., “AI and Marketing”, Ratten, V. (Ed.), Reference Module in Social Sciences, International Encyclopedia in Business Management, Elsevier, doi:10.1016/B978-0-443-13701-3.00455-2 (forthcoming: publication date – September 2025).
  • Kapareliotis, I., Potgieter, A. and Patsiotis, A.G. (2023), “Employability through skills and motivation: A comparative case study”, Emerging Marketing Conference Board (EMCB), Setting the trend: Marketing lessons from emerging markets, Oct. 30-31.
  • Patsiotis, A.G., Krasonikolakis, I. and Lyu, J. (2022), “The antecedents of m-banking usage under capital controls in Greece – A mixed methods approach”, International Journal of Bank Marketing, Vol. 40, No. 7, pp. 1477-1500. (Google Scholar: 7 citations; ABS list)
  • Patsiotis, A.G., Atik, M. and Perrea, T. (2020), “The influence of m-marketing tools on consumer buying process: evidence from the dining sector”, International Journal of Retail and Distribution Management, Vol. 48, No. 10, pp. 1037-1056. (Google Scholar: 33 citations; ABS list)
  • Kapareliotis, I., Voutsina, K. and Patsiotis, A.G. (2019), “Internship and employability prospects: Assessing students’ work readiness”, Higher Education, Skills and Work-Based Learning, Vol. 9, No. 4, pp. 538-549. (Google Scholar: 181 citations; ABS list).
  • Patsiotis, A.G. (2016), “Explaining consumer resistance to innovations through the lens of non-adoption”, Proceedings of the 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece, June.
  • Patsiotis, A.G. and Kapareliotis, I. (2016), “Digital marketing trends and the curriculum, Journal of Management and Financial Sciences, IX, No. 23, pp. 11-21, Warsaw School of Economics. (Google Scholar: 7 citations)
  • Patsiotis, A.G., Hughes, T. and Webber, D.J. (2013), “An examination of consumers’ resistance to computer-based technologies”, Journal of Services Marketing, Vol. 27, No. 4, pp. 294-311. (Google Scholar: 86 citations; ABS list)
  • Patsiotis, A.G., Webber, D.J. and Hughes, T. (2013), “Internet shopping and Internet banking in sequence: An explanatory case study”, Journal of Financial Services Marketing, Vol. 18, No. 4, pp. 285-300. (Google Scholar: 13 citations; ABS list)
  • Patsiotis, A.G., Hughes, T. and Webber, D.J. (2012), “Adopters and non-adopters of Internet banking: A segmentation study”, International Journal of Bank Marketing, Vol. 30, No. 1, pp. 20-42. (Google Scholar: 152 citations; ABS list)