From Insight to Impact: A Masterclass in Contemporary Media Strategy

When:
Monday, December 8, 2025 | 18:40
Where:
6th Level Auditorium, Deree – The American College of Greece

About the masterclass

Ever wondered how brands decide where, when, and how to reach you?

Join veteran media strategists from Publicis Media for an inside look at how campaigns actually come to life. In this masterclass, we’ll explore the “Make It” framework, a three-phase approach used by one of the world’s top communications groups to turn business challenges into breakthrough media strategies.

Together, we’ll journey through the complete lifecycle of campaign development: uncovering consumer insights, defining growth strategies, crafting connected experiences across TV, digital, OOH and beyond, and measuring what actually works. Through real case studies and proprietary tools, you’ll see how agencies navigate today’s most pressing challenges, from signal fragmentation to privacy changes, while delivering measurable business results. Essential for anyone building a career in advertising, marketing, or communications.

About the speakers

The masterclass is addressed to all communications students, both graduate and undergraduate.

Certifications of attendance will be given.