BSc (Hons) in Business Analytics
In today’s digital economy, data is one of the most powerful assets driving business success. Organizations across industries rely on data-driven insights to make informed decisions, optimize performance, and create a competitive advantage. The BSc in Business Analytics program is designed to equip students with the analytical, technical, and strategic skills needed to thrive in this high-demand field.
Validated by The Open University, UK
Method of program delivery : Face-to-face
Location of program delivery : Aghia Paraskevi campus
Admission Process and Procedures
Programme Specification
Regulations for validated awards
Tuition & Fees
Greek Students
European Union Students
North American Students
What You Will Study-Curriculum
The Business Analytics program is developed to address the industry need for business professionals skilled in data analysis and decision-making. This program is created with significant input from industry partners and stakeholders, and aligns with the strategic priorities of Deree-ACG, particularly its commitment to supporting Greece’s Digital Transformation Strategy. The program is designed to equip students with a strong foundation in business analytics, integrating data-driven decision-making with core business functions.
Studying in this program does not require prior knowledge in analytics or data science. The curriculum is designed with a structured progression, allowing students to build knowledge gradually from foundational business concepts and basic data analysis to more advanced topics such as predictive analytics, machine learning, and business intelligence. The program emphasizes the use of data analysis tools and techniques to solve complex business problems, optimize processes, and support strategic decision-making. In addition to technical skills, the curriculum includes theoretical components covering subjects like data management, business intelligence, machine learning, data visualization, and data-driven strategic planning, ensuring a well-rounded education that meets the evolving needs of the industry.
The duration of studies is 4 academic years. The maximum period of registration for an Open University validated award is ten years.
The definition of full-time study is 60 UK credits/semester. 40 UK credits/semester or less is considered part-time.
Why Study Business Analytics at Deree
- Deree reputation in business education
- Career flexibility through combining educational options from different disciplines
- Highly qualified faculty with professional experience
- The employability skills of students acquiring the degree
- Students pursuing graduate degrees will have a strong academic background
- This program is one of the few offered at the undergraduate level in Europe and internationally
- Business Analytics continues to be among the fastest-growing areas in business education
- Study exclusively in English, among students from 70 countries and truly prepare for the international job market
- Study on a 64-acre campus bursting with activities, student life, and opportunities to develop your interests.
The Main Advantages of the Business Analytics Program
- A rigorous curriculum that is comprised of a combination of methods/foundational courses in descriptive, predictive, and prescriptive analytics
- Students are able to tailor their degree by complementing their major concentration with a minor, experiential learning and research projects
- Elective options in a specific functional area or an industry available through several departments
- A focus on skills building like analytical thinking, communication and project management
- Hands-on exposure to industry standard analytics platforms/tools/software
- Study abroad opportunities in prestigious partner institutions across the world
- An internship placement – an industry related project will serve as an experiential learning opportunity where students will work on a real problem typically at one of our advisory board partner firms, and present their findings to the firm at the end of the project
- It provides a student-centered learning environment that promotes academic and personal development, broadens horizons, and builds confidence to become independent learners.
Career Opportunities
Continuously increasing volumes of data are driving business decisions, and companies need experts to derive insights from their data sets. Business analytics is a rapidly growing and highly in-demand skill.
Please find below a list of selected types of jobs filled by Business Analytics students and graduates:
- Data Analyst / Consultant
- Data Scientists
- Operations Analyst
- Financial Analyst
- Business Analytics and Optimization Consultant
- Business Intelligence Analyst
- Decision Science Analyst
- Marketing Strategy Consultant
- Manager of Modeling and Analytics
- Pricing and Revenue Optimization Analyst
- Researcher in the areas of expertise of artificial intelligence, massive data mining, business intelligence
Where to Work (Both in Greece and Abroad)
Business Analytics students and graduates are prepared to pursue career opportunities in any business organization, the IT and finance sectors, multinationals, local companies, consulting firms or the public sector.
The industries most involved in Business Intelligence are the high-tech sectors, and they do offer most of the business analytics-related jobs: Aeronautics, Automotive, Telecommunications, Automation, Robotics, Energy, Laboratories, Banking, Insurance, Applications and Services IT, Mass Distribution. This program prepares students to become quantitative analysts in companies, or even in public organizations or administrations. They will most often work in statistics departments (forecasting, data auditing, data mining) or in financial analysis (risk). Some will be involved in the development of econometric models in areas ranging from demand analysis to market risk or credit risk assessment models.
Dr. Manos Varouchas
Associate Professor of Management Information Systems at the School of Business and Economics, Deree-The American College of Greece.
Dr. Vasileios Vlaseros
Assistant Professor of Economics, Finance, and Business Analytics
Program Coordinator, Business Analytics program
Head of the Experimental Economics, Fintech and Analytics Research Team, at the Research, Technology & Innovation Network – Deree-The American College of Greece
Dr. Athanassios Triantafyllidis
Assistant Professor of Management Information Systems
Program Coordinator, Management Information Systems program at the School of Business and Economics, Deree-The American College of Greece
Dr. Miltiadis D. Lytras
Professor of Management Information Systems and Business Analytics at the School of Business and Economics, Deree-The American College of Greece
Dr. Vasilis Lazarou
Assistant Professor of Management Information Systems and Business Analytics at the School of Business and Economics, Deree-The American College of Greece
Mr. Konstantinos Leftheriotis
Lecturer of Management Information Systems and Business Analytics at the School of Business and Economics, Deree-The American College of Greece