Home » Georgia-Zozeta Miliopoulou

Georgia-Zozeta Miliopoulou

Communication

BA, Philosophy, Pedagogy & Psychology, Aristotle University of Thessaloniki; MA, Cultural Management, Athens Panteion University of Social and Political Sciences; PhD, Brand Communication, Athens Panteion University of Social and Political Sciences

Dr. Miliopoulou holds a BA in Philosophy, Pedagogy & Psychology from the Aristotle University of Thessaloniki; an MA in Cultural Management; and a PhD in Brand Communication from the Panteion University of Athens. She teaches undergraduate and graduate courses in creative advertising, online media, and communication. Her research interests include creativity,content, strategic storytelling, advertising literacy, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and other organizations.

Selected Publications

  • Miliopoulou, G.Z. (2024). Creative Advertising Concept & Copy: A practical, multidisciplinary approach. Routledge. ISBN 9781032362045
  • Miliopoulou, G. Z. (2022). Memes in class? Using multimodal texts to feed open-ended creativity. In: Betts, T. and Oprandi, P. (Eds.). (2022). 100 ideas for active learning. ALN and University of Sussex Library. https://doi.org/10.20919/OPXR1032
  • Miliopoulou, G.-Z. (2021). Brand communities, fans or publics? How social media interests and brand management practices define the rules of engagement, European Journal of Marketing, 55(12), 3129-3161. https://doi.org/10.1108/EJM-09-2019-0692
  • Miliopoulou G. & Kapareliotis, I. (2021) The toll of success: Female leaders in the“women‐friendly” Greek advertising agencies, Gender, Work, and Organization, 28(5), 1741-1765. https://doi.org/10.1111/gwao.12636.
  • Miliopoulou G. (2020). Teaching Critical Thinking Through Tourism Advertising. In: Kavoura, A. et al. (Eds) Strategic Innovative Marketing & Tourism. Springer, chapter 93. https://link.springer.com/chapter/10.1007/978-3-030-36126-6_93
  • Miliopoulou, G. & Papaioannou, E. (2020). Greek Embassies on Twitter and the Quest for a Strategy. In: Kavoura, A. et al. (Eds) Strategic Innovative Marketing & Tourism. Springer, chapter 109. https://link.springer.com/chapter/10.1007/978-3-030-36126-6_109
  • Miliopoulou, G. (2019), Revisiting product classification to examine content marketing practices, Journal of Research in Interactive Marketing, 13(4), 492-508. https://doi.org/10.1108/JRIM-07-2018-0084.
  • Miliopoulou, G. (2019) “Communication Campaigns in Public Administration”. In: Miliopoulou, G. (Ed.) Published for the students of the Hellenic National School of Public Administration.
  • Miliopoulou, G. (2019) “Media monitoring”. In: Miliopoulou, G. (Ed.) Published for the students of the Hellenic National School of Public Administration.
  • Kapareliotis, I. and Miliopoulou, G. (2018). Gender bias in academia: an attempt to render the intangible tangible. Chapter in: Advanced Series in Management, Vol. 22, Diversity in Diversity Management. Emerald Publishing.