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Emmanouela Manganari

Marketing

BSc, Business Administration, Athens University of Economics and Business; MSc, Marketing Management, Aston University; PhD, Marketing, Athens University of Economics and Business

Dr. Manganari has been a member of the Department of Marketing faculty since 2020.  Her current research interests are in the areas of default policies, tourism marketing, consumer psychology, web-atmospherics, consumer behavior and sustainability. Emmanouela’s work has appeared in various leading academic journals such as Journal of Business Ethics, Tourism Management, European Journal of Marketing, International Journal of Electronic Commerce, Internet Research, Behavior and Information Technology, Interacting with Computers, Current Issues in Tourism, and Journal of Hospitality & Tourism Research. Emmanouela has presented her research at leading academic conferences. She has taught courses in the areas of Marketing, both at undergraduate and postgraduate levels, and supervised dissertations. Her current teaching involves courses such as Introduction to Marketing, Services Marketing, Applied Marketing Research, and International Marketing. Emmanouela is an Adjunct Lecturer at the Open MBA at the Open University of Cyprus.

Selected Publications

  • Mourelatos, V., & Manganari, E. (2023). “Resilience, Vulnerability and Personality Effects on Social Commerce Intentions: The COVID-19 era” Young Consumers. ahead-of-print, https://doi.org/10.1108/YC-04-2022-1515, Vol. 24, No. 3, pp. 288-308 (AJS ranking 2024 ranking 1).
  • Manganari E., Mourelatos, V., Michos, N., and Dimara, E (2022) “Harnessing the Power of Defaults Now and Forever? The Effects of Mood and Personality” International Journal of Electronic Commerce, 26, No. 4, pp. 472-496. DOI: 10.1080/10864415.2022.2123646 (AJS 2024 ranking: 3, IF: 7.730).
  • Manganari E., Mourelatos, V. and Dimara, E (2020) “Beyond the Lexical Sense of Online Reviews: The role of Emoticons and Consumer Experience” Interacting with Computers, Volume 32, Issue 5-6, September-November 2020, Pages 475–489, https://doi.org/10.1093/iwc/iwab004. (AJS 2024 ranking: 2, IF: 1.623)
  • Manganari E., and Dimara, E. (2017) “Enhancing the Impact of Online Hotel Reviews through the Use of Emoticons”, Behavior and Information Technology, Vol. 36, 674-686, http://dx.doi.org/10.1080/0144929X.2016.1275807 (ABS ranking: 2, IF: 3.320).
  • Dimara E., Manganari, E. and Skuras D. (2017) “Don’t change my towels please: Factors influencing participation in towel reuse programs,” Tourism Management, Vol. 59, pp. 425-437. http://dx.doi.org/10.1016/j.tourman.2014.11.004) (ABS ranking: 4, IF: 12.879).
  • Manganari E., Dimara, E. and Theotokis A. (2015) “Greening of the Lodging Industry: Current status, trends and perspectives for green value,” Current Issues in Tourism, 19, No. 3, pp. 223-242. (ABS ranking: 2, IF: 7.578).
  • Theotokis, A., and E. Manganari, (2015) “The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt,” Journal of Business Ethics, 131, No. 2, 423-437. (ABS ranking: 3, IF: 6.331).
  • Manganari, E., G. Siomkos, and A. Vrechopoulos, (2014) “Perceived Consumer Navigational Control in Travel Websites,” Journal of Hospitality & Tourism Research, Vol. 38, No. 1, pp. 3-22 (ABS ranking: 2, IF: 4.317). (lead paper / in the list of most read papers 11th/50 http://jht.sagepub.com/reports/most-read).
  • Manganari, E., G. Siomkos, Ι. Rigopoulou and A. Vrechopoulos (2011) “Virtual Store Layout Effects on Consumer Behaviour: Applying an Environmental Psychology Approach in the Online Travel Industry,” Internet Research, Vol. 21, No. 3, pp. 326 – 346 (ABS ranking: 3, IF: 6.773).
  • Manganari, E., G. Siomkos and A. Vrechopoulos, (2009) “Store Atmosphere in Web Retailing,” European Journal of Marketing, Vol. 43, No. 9/10, pp. 1140 – 1153 (ABS ranking: 3, IF: 5.181).