Application of marketing principles to world markets in a variety of social, legal, technological, environmental and economic environments, including practices of international trade. Contrast the strategic differences between export marketing, international marketing and global marketing. Assessing risk and control variables with respect to market-entry strategies within the internationalization process. Evaluate the key steps in the international marketing planning process. Assess the impact of social and cultural factors on the international marketing process as they are influenced by cross-cultural complexities. Analyse the concepts and techniques to identify and evaluate opportunities throughout international markets. Compare niche-market SME strategies with the global strategies of MNC's. Examine various supply-chain strategic considerations within the context of international product and service management. Compare various approaches to the management of international distribution and logistics. Compare various pricing strategies for international markets. Discover how technology can be used to integrate international marketing activities. List the various strategic options regarding integrated marketing communications within a global marketplace.