Deree - Academics - Course Descriptions

MK 4468
Integrated Marketing Communication Campaigns - Level 6
Marketing research as a tool for decision- making and problem-solving in marketing. The research process. Research design and methodology, design sample, data collection, analysis and interpretation of data in specific marketing applications.
Prerequisites: MK 2030 MK 3159 MK 3134 MK 3135
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download