Deree - Academics - Course Descriptions

MK 4242
Marketing Creativity and Innovation – Level 6
Creativity and innovation for marketing. The creative product, the creative process and the creative person. Creative concepts and creative propositions for marketing communication and branding. Innovation and new product development. Consumer creativity.
Prerequisites: MK 2030 MK 3135
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download