Deree - Academics - Course Descriptions

MK 4156
Retailing and Supply Chain Management - Level 6
Major concepts of retail management. Issues of retail marketing communication, store formats and atmospherics, merchandising, store experience and engagement, customer service and after sales support concepts and techniques related to the effective design, planning, control and improvement of the retail supply chain.
Prerequisites: MK 2030
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download