This course explores the dynamic intersection of wine and tourism, focusing on the development, marketing, and management of wine tourism experiences. By analysing global wine regions, visitor motivations, and strategies for creating sustainable wine tourism destinations, students develop an understanding on the interrelation between experiential design, cultural heritage, and economic impact of tourism, hospitality and the wine industry. Through case studies, projects, and critical evaluation, students will synthesize theoretical frameworks and practical applications to wine tourism offerings.