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Utilizing gamification to engage consumers & foster acceptance of new products

At a recent EIT Food (European Institute of Innovation and Technology) call, the Center of Excellence in Food, Tourism & Leisure (CoEFTL) was selected to participate in the RIS Consumer Engagement Labs Project.

The CoEFTL will coordinate activities of the consortium that represent Greece, i.e., Dipnosofistirio, caterer of the ACG Aghia Paraskevi campus, and packaging company Merla Packaging. Their work will focus on developing new packaging concepts, addressing the challenges of a circular economy.

The RIS Consumer Engagement Labs Project will be implemented via the interactive methodology of Labs, using designing thinking and gamification to engage consumers, stimulate creativity and foster the acceptance of new products. The Labs in 2022 will take into consideration specific requirements of consumers related to takeaway food, such as meals ordered from restaurants, catering providers, or food delivery services. The processes will involve local food service providers and packaging companies, helping identify potential improvements in meal packaging to promote sustainability and circularity in the sector.

The EIT Food is an Agency of the European Union aiming at strengthening Europe’s ability to innovate by connecting partners from leading businesses, universities, and research centers across Europe. It is a people-centric and resource-smart transformer of the European food system, addressing major societal issues and challenges, including food shortage, obesity, food waste, circular economy, sustainability.

The CoEFTL coordinators on this project are Dr. Athanasios Krystallis, CoEFTL Executive Director, and Dr. Toula Perrea, CoEFTL Member, in the area of Food.