Faculty are committed to research of international excellence in the following areas:
The Faculty members are engaged in innovative and impactful research in the marketing field. Research interests centre on the following strands of scholarly research:
- Consumer behavior
- Branding and Communication (e.g., luxury branding)
- Digital Marketing
- Green Marketing
- Services Marketing (e.g,. financial services, tourism & sports marketing)
- Retailing
- Creativity and Creative Experiences
- Food Marketing
- Choice Architecture
Our Research Objectives
- To conduct high-quality research and advance knowledge in the field of Marketing.
- To keep up with latest research insights, enhance our membership in the global marketing community, and disseminate marketing insights in the ACG community.
- To foster and ongoing dialogue with key stakeholders in the industry and the society at large.
Selected Publications in leading scholarly journals
- Zaleskiewicz, H., Kulis, E., Siwa, M., Szczuka, Z., Banik, A., Grossi, F., Chrysochou, P., Tore Nystrand, B., Perrea, T., Samoggia, A., Xhelili, A., Krystallis, A., Luszczynska, A. (2024). Geographical context of European consumers’ choices of alternative protein food: A systematic review. Food Quality and Preference, 117, 105174, https://doi.org/10.1016/j.foodqual.2024.105174.
- Paraskevopoulou, L, Tzoumaka, E., Apospori, E. & Siachou, E. (forthcoming). Active Employees in the Future Workplace: From Job Crafting to Selfergetic Job Crafting. European Management Review.
- Perrea, T., Chrysochou, P., Krystallis, A. (2023). Customer value toward innovative food products: Empirical evidence from two international markets. Innovative Food Science & Emerging Technologies 84, 103293. https://doi.org/10.1016/j.ifset.2023.103293
- Manganari, E., Mourelatos, E., Michos, N., & Dimara, E. (2022). Harnessing the Power of Defaults Now and Forever? The Effects of Mood and Personality. International Journal of Electronic Commerce, 26(4), 472–496. https://doi.org/10.1080/10864415.2022.2123646
- Kyrousi, A, Tzoumaka, E. & Leivadi, S. (2022) Business Employability for Late Millennials: Exploring the Perceptions of Generation Z Students and Generation X Faculty, Management Research Review, 45(5), 664-683. https://doi.org/10.1108/MRR-04-2021-0328
- Patsiotis, A.G., Krasonikolakis, I. and Lyu, J. (2022), “The antecedents of m-banking usage under capital controls in Greece – A mixed methods approach”, International Journal of Bank Marketing, Vol. 40, No. 7, pp. 1477-1500.
- Manganari, E., Mourelatos, E., Michos, N., & Dimara, E. (2020) Beyond the Lexical Sense of Online Reviews: The Role of Emoticons and Consumer Experience, Interacting with Computers, 32 (5-6), September-November, 475–489, https://doi.org/10.1093/iwc/iwab004
- Patsiotis, A.G., Atik, M. and Perrea, T. (2020), “The influence of m-marketing tools on consumer buying process: evidence from the dining sector”, International Journal of Retail and Distribution Management, Vol. 48, No. 10, pp. 1037-1056.
- Zarkada, A. & Tzoumaka, E. (2020). The Structure, Content and Context of Achieved Celebrity Brands: A Study of Footballers in Their Brandscapes, International Journal of Sport Management and Marketing, (1-2), 92-117. ISSN: 1475-8962.
- Kapareliotis, I., Voutsina, K. and Patsiotis, A.G. (2019), “Internship and employability prospects: Assessing students’ work readiness”, Higher Education, Skills and Work-Based Learning, Vol. 9, No. 4, pp. 538-549.
- Dimara, E. & Manganari, E. & Skuras, D., (2017). Don’t change my towels please: Factors influencing participation in towel reuse programs, Tourism Management, 59(C), 425-437.
- Theotokis, A., Manganari, E. (2015). The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt. Journal of Business Ethics 131, 423–437. https://doi.org/10.1007/s10551-014-2287-4.