IBTH Research

Introduction

The Department of International Business, Tourism and Hospitality focuses on impactful research and applied research in the field of Global Business, International Regulations and Economics, Multinational Organizations, Tourism management and marketing and others.  

We are a unique inter-disciplinary group of active researchers converging towards the study of international management, tourism and hospitality management and the supporting fields of academic research such as Digital Spaces, Human Resources, Resilience and Regional Development.  

The department’s staff is active and engaged in the following research themes: 

  • International business and its regional and global contexts   
  • The subsidiary autonomy and development   
  • Innovation, creativity and knowledge flows in MNEs  
  • Tourism marketing and Co-creation of Tourism Experience 
  • Digital Marketing in International Business, Tourism and Hospitality 
  • Global resilience, smart Cities & regional Development for Tourism 
  • Leadership and Innovation in MNEs, Tourism & Hospitality 
  • The locus between Sports and Tourism Management 
  • Sustainability in Tourism 
  • Heritage and Diaspora Tourism  
  • The pedagogy of experiential learning 

Our Research Objectives

O1. To advance knowledge in our areas of expertise and publish our research results in Journals, Conferences and international forums.  

O2. To enhance collaborations and synergies between various disciplines that relate with the global business environment.  

O3. To contribute to the knowledge for international and tourism organizations and to actively participate in the development of policy and regulatory frameworks  

O4. To engage with a research-informed teaching and pedagogy  

Selected Recent Publications

  • Visvizi, A., Malik, R., Guazzo, G.M. and Çekani, V. (2024), “The Industry 5.0 (I50) paradigm, blockchain-based applications and the smart city”, European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/EJIM-09-2023-0826 
  • Tiganis, A. Chrysochou, P. Mitkidis, P. and Krystallis, A. (2025) “Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility” Journal of Retailing and Consumer Services, 82: 104128 https://doi.org/10.1016/j.jretconser.2024.104128 [Impact factor (2023): 11] – Level 2, ABS list 
  • Delistavrou, A. Tilikidou, R. and Krystallis, A. (2021) “Nested Relationships in Pro-Environmental Purchasing: A moderated mediation model”, Journal of Consumer Behaviour https://doi.org/10.1002/cb.1958   [Impact factor (2019): 1.708] 
  • Delistavrou, A. Tilikidou, R. and Krystallis, A. (2020) “Decision to Boycott “Unethical” Products: The Role of Materialism / PostMaterialism”, International Journal of Retail and Distribution Management, 48(10), 1121-1138 https://doi.org/10.1108/IJRDM-04-2019-0126  [Impact Factor (2019): 1.708] 
  • Papista, E. Chrysochou, P. Krystallis, A. and Dimitriadis, S. (2018) “Types of Value and Cost in the Consumer-Green Brands Relationship and Loyalty Behaviour”, Journal of Consumer Behaviour, 17(1) [Impact factor (2017): 1.659] 
  • Koronis, E. & Ponis, S. (2018) Better than Before: the resilient organization in crisis mode, Journal of Business Strategy, Vol 13/1, pp 32-42 
  • Vlados, C., Koronis, E. Chatzinikolaou, D. (2021) Entrepreneurship and crisis in Greece from a neo-Schumpeterian perspective: A suggestion to stimulate the development process at the local level, Research in the World Economy, Vol 12/2, pp 1-16 
  • Giannopoulos, A., Piha, L.P., and Skourtis, G. (2021), “Destination Branding & Co-Creation: a service ecosystem perspective”, Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBM-08-2019-2504 
  • Assiouras, I., Skourtis, G., Giannopoulos, A. Buhalis, D. and Koniordos, M. (2019),“Value Co-Creation and Customer Citizenship Behaviour”, Annals of Tourism Research, Vol.78 (September). https://doi.org/10.1016/j.annals.2019.102742