When:
Thursday, May 15, 18:30-21:30
Where:
6th Level Auditorium, The American College of Greece, 6 Gravias Str., Aghia Paraskevi, 153 42, Athens
Organized by:
School of Liberal Arts and Sciences,
Deree – The American College of Greece

About the event

The course will focus on the notion of responsible advertising and how brands and companies are committed to following ethical rules within the framework of self-regulation. We will introduce the basic rules of the self-regulation system, its value for companies, consumers, and society, and we will present numerous real-life cases to showcase how the rules of the Greek Code of Advertising are applied in practice. Special reference is made to influencer marketing and the challenges the industry globally faces to keep this new medium ethical and responsible.

The event is free and only for undergraduate and graduate ACG students.

For clarifications, please contact [email protected]

About the speakers

Eleni Donta
General Director SEE (Advertising Self-Regulation Council)

Ms. Donta has been working in SEE since the day it was established, in 2003, and assumed the role of the Director General in 2011. Her studies in Economics at the University of Piraeus led her to The American College of Greece where she her earned her Bachelor’s in Psychology. In the past, she worked as a psychologist in the field of market research, conducting qualita tive research, fieldwork, and analysis.