Deree - Academics - Course Descriptions

MK 4358
Applied Marketing Research – Level 6
Marketing research as a tool for decision- making and problem-solving in marketing. The research process. Research design and methodology, design sample, data collection, analysis and interpretation of data in specific marketing applications.
Prerequisites: MK 2030 MA 2021 BU 3233
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download