Deree - Academics - Course Descriptions

MK 4245
Promotions, Events and Experiences – Level 6
Promotions and activation campaigns. Events and Exhibitions. Experiential Marketing Communications. Non-traditional promotional tools. Touchpoints for consumer-brand interactions. Engagement and brand advocacy. Ethical issues.
Prerequisites: MK 2030 MK 3135
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download