Deree - Academics - Course Descriptions

MK 4162
Marketing of Services - Level 6
Topics related to the marketing of services delivered to the educational, banking, finance, entertainment, consulting, health, tourism industries and other. The distinctive nature of marketing in service contexts and its impact on service marketing strategy formulation.
Prerequisites: MK 2030
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download