Deree - Academics - Course Descriptions

MK 3155
Business to Business Marketing – Level 5
Business to business marketing is concerned with the marketing of goods and services to organizations. The key distinguishing feature of business marketing is the nature of the customer, rather than the nature of the product. Challenges and opportunities that marketers confront when they assess the needs of business organizations (manufacturers, resellers, government agencies and institutions) as customers. Comparison with the consumer household market and an analysis of the marketing strategy and tactics for business markets.
Prerequisites: MK 2030
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download