Deree - Academics - Course Descriptions

MK 3135
Marketing Communications - Level 5
Marketing communications and their role within the overall marketing mix. The communication process. Marketing communication strategy. Marketing Communications Mix: Advertising, Promotions, Events, Sponsorship, Personal Selling, Direct Marketing, Placements, Social Media Marketing.
Prerequisites: MK 2030
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download