Deree - Academics - Course Descriptions

HT 4234
Public Relations and Crisis Management in Tourism and Hospitality - Level 6
Public Relations in tourism and hospitality, with special emphasis on the role of PR activities in crisis management. The needs of different PR audiences, PR as part of an integrated communications strategy, PR as a vital tool in managing different types of crisis events.
Prerequisites: HT 1001 HT 3115
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download