Deree - Academics - Course Descriptions

CN 4413
Brand Building In Advertising - Level 6
Brand character and positioning through aesthetics and elements of style. Brand equity building and image communication. Image as an asset of organizations and brands. Forging an identity from inception of idea to brand bundle. Developing, refining, and communicating a unique brand. Emphasis on aesthetics, styles, dimensions, and synesthesia.
Prerequisites: WP 1010 WP 1111 WP 1212 CN 2110
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download