Deree - Academics - Course Descriptions

CN 2110
Introduction to Advertising - Level 4
Introduction to advertising and its key concepts, principles and theories, including the variety of ways in which advertising is interpreted from a historical, ethical, sociological, psychological, cultural, economic, media-centred and professional perspective.
Prerequisites: WP 1010
UK Credits: 15
US Credits : 3/0/3
Syllabus: Download