Credit Hours | |
|
Liberal Education | 43 |
 | Core Courses: |  | |  |
 |
 | WP 1010 Introduction to Academic Writing |  | 3 |  |
 |
 | WP 1111 Integrated Academic Writing and Ethics |  | 3 |  |
 |
 | WP 1212 Academic Writing and Research |  | 3 |  |
 |
 | MA 2105 Applied Calculus - Level 4 |  | 3 |  |
 |
 | * |  | |  |
 |
 | HC 2300 Professional Communication |  | 3 |  |
 |
 | CS 1070 Introduction to Information Systems - Level 4 |  | 3 |  |
 |
 | ** |  | |  |
 |
 | Any Natural Science with a lab |  | 4 |  |
 |
 | |  | |  |
 |
 | Liberal Education Electives: |  | |  |
 |
 | LE designated course in STEM/Natural Sciences |  | 3 |  |
 |
 | LE designated courses in the Social and Behavioral Sciences (from more than one discipline) |  | 9 |  |
 |
 | EC 1101 LE Principles of Macroeconomics - Level 4 |  | |  |
 |
 | Two additional courses in the Social and Behavioral Sciences |  | |  |
 |
 | SO 1000 LE Introduction to Sociology - Level 4 |  | |  |
 |
 | AN 1000 LE Introduction to Anthropology - Level 4 |  | |  |
 |
 | PS 1001 LE Psychology as a Social Science - Level 4 |  | |  |
 |
 | LE designated courses in Humanities (from more than one discipline) |  | 6 |  |
 |
 | PH 3005 LE Business Ethics - Level 5 |  | |  |
 |
 | One additional course in Humanities |  | |  |
 |
 | |  | |  |
 |
 | LE designated courses in Fine and Performing Arts |  | 3 |  |
 |
 | |  | |  |
 |
 | *The prerequisite, MA 1008 College Algebra, may be fulfilled through appropriate academic evaluation otherwise it can be allocated to free electives |  | |  |
 |
 | |  | |  |
 |
 | **CS 1070 Introduction to Information Systems may be fulfilled through appropriate academic evaluation |  | |  |
 |
 | |  | |  |
 |
Concentration | 72 |
 | Required: |  | |  |
 |
 | AF 2007 Financial Accounting - Level 4 |  | 3 |  |
 |
 | BU 2003 Business Legal Issues - Level 4 |  | 3 |  |
 |
 | CS 2179 Business Information Systems - Level 4 |  | 3 |  |
 |
 | MG 2003 Management Principles - Level 4 |  | 3 |  |
 |
 | MA 2021 Applied Statistics - Level 4 |  | 3 |  |
 |
 | MK 2030 Introduction to Marketing - Level 4 |  | 3 |  |
 |
 | EC 1000 Principles of Microeconomics - Level 4 |  | 3 |  |
 |
 | BU 3233 Business Research Methods - Level 5 |  | 3 |  |
 |
 | FN 3105 Financial Management - Level 5 |  | 3 |  |
 |
 | MK 3131 Marketing Management – Level 5 |  | 3 |  |
 |
 | MK 3135 Marketing Communications - Level 5 |  | 3 |  |
 |
 | MK 3155 Business to Business Marketing – Level 5 |  | 3 |  |
 |
 | MK 3134 Brand Management – Level 5 |  | 3 |  |
 |
 | MK 3159 Consumer Behaviour - Level 5 |  | 3 |  |
 |
 | MK 4104 Digital & Social Media Marketing - Level 6 |  | 3 |  |
 |
 | MK 4247 Applied Marketing Management & Metrics -Level 6 |  | 3 |  |
 |
 | MK 4358 Applied Marketing Research – Level 6 |  | 3 |  |
 |
 | MK 4468 Integrated Marketing Communication Campaigns - Level 6 |  | 3 |  |
 |
 | MK 4860 Marketing Strategy and Topics: Capstone – Level 6 |  | 3 |  |
 |
 | |  | |  |
 |
 | Three of the following courses |  | 9 |  |
 |
 | MK 4143 Food Choices & Lifestyle – Level 6 |  | |  |
 |
 | MK 4146 Luxury Branding and Fashion – Level 6 |  | |  |
 |
 | MK 4148 Retail Business Strategy – Level 6 |  | |  |
 |
 | MK 4153 Sales Management - Level 6 |  | |  |
 |
 | MK 4156 Retailing and Supply Chain Management - Level 6 |  | |  |
 |
 | MK 4157 International Marketing - Level 6 |  | |  |
 |
 | MK 4162 Marketing of Services - Level 6 |  | |  |
 |
 | MK 4242 Marketing Creativity and Innovation – Level 6 |  | |  |
 |
 | MK 4245 Promotions, Events and Experiences – Level 6 |  | |  |
 |
 | MK 4249 Advertising in Digital and Mass Media – Level 6 |  | |  |
 |
 | |  | |  |
 |
 | One of the following Options |  | 6 |  |
 |
 | Option 1 |  | |  |
 |
 | MK 4070 Personal Branding for Professionals |  | |  |
 |
 | and |  | |  |
 |
 | MK 4190 Internship in Marketing |  | |  |
 |
 | or |  | |  |
 |
 | MK 4070 Personal Branding for Professionals |  | |  |
 |
 | and |  | |  |
 |
 | BU 4950 Business Consulting |  | |  |
 |
 | |  | |  |
 |
 | Option 2 |  | |  |
 |
 | Two more Marketing courses |  | |  |
 |
 | |  | |  |
 |
Electives | 6 |