Dimitris Kordas


Alumnus Profiled: Dimitris Kordas
Graduated: DEREE ‘85
Lives in: Athens, Greece
Current Position: Joint CEO, JWT Spot Athens

"If you can not smile, don’t open a business." 

DIMITRIS KORDAS holds a BSC degree in Marketing from DEREE – The American College of Greece (1985), an MBA from the Cass Business School of London (1989) and has successfully completed the managerial training course at INSEAD (1997). He has worked for Spot JWT, a leading Greek communications agency and member of the WPP Group, for almost 20 years and currently jointly runs the agency. He is also responsible for Spot JWT Bulgaria and Albania. At JWT he managed leading local and international accounts such as Vodafone, Eurobank, Nestle, Athenian Brewery, Kraft, Unilever, Alpha Bank. Prior to joining the advertising industry Dimitris worked in London & Hong Kong. He is also member of various professional organizations.


Q.: What are three enduring lessons you learned during your studies at DEREE?

  • Teams always win.
  • Shared transformative experiences keep people together.
  • Carpe Diem.

Q.: Describe DEREE in three words.

A Melting Pot.

Q.: One of your favorite DEREE memories?

My first ever A in Economics 1000.

Q.: What do you miss most from your days at DEREE?

The “parea”.

Q.: Where was your favorite spot on campus?

Cafeteria, Gym, Lawn.

Q.: Who was your favorite professor and why?

Peter Myrian because I liked his coolness.

Q.: Have you kept in touch with any of your classmates?

Yes, but not with as many as I would like to.

Q.: How did DEREE help prepare you for your professional life?

By realizing that there are infinite possibilities out there.

Q.: What's the greatest piece of advice you've ever received?

The person that never made a mistake, never made anything.

Q.: What (or who) inspires you most?

Making the difference.

Q.: Your motto in life?

If you can not smile, don’t open a business.

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