The Deree Graduate Program in Digital Communication and Social Media recently provided students with an exclusive opportunity to combine high quality training with a great travel experience in Boston, MA, a city that is internationally recognized as a center of excellence in education, technological innovation and entrepreneurship.
From February 20 to 26, seven students along with their group leader, Dr. Katerina Diamantaki, Graduate Program Coordinator, spent seven educational and inspiring days in Boston, also known as “the Athens of America.”
MIT Tech Conference, Competition & Guided Lab Tour
The graduate students started their trip by attending the 2016 MIT Tech Conference on “The Rise of Artificial Intelligence.” At the conference, the students attended speeches and panel discussions by renowned personalities in the field of artificial intelligence and data science; innovators, scholars, entrepreneurs, and experts from Microsoft, Watson IBM, Google, MIT, Stanford University, and Columbia University, to name a few. They learned about the latest developments and debates in the industry of artificial intelligence, deep learning, and human-computer interaction and also explored MIT’s Media Lab and Mobile Experience Lab.
Visits to Leading Marketing Agencies
To gain insight into digital communications and the contemporary market in the U.S. and globally, the students visited Hill Holiday and Boathouse, two leading and innovative Marketing, Advertising & Digital Communications agencies.
A Marketing Seminar at Bentley University
Next stop on the educational journey: a two-day professional, certified seminar in Digital, Social and Inbound Marketing, at the Center for Marketing Technology of Bentley University.
The seminar was a customized program designed to equip students with practical knowledge and skills in the fields of inbound marketing strategy, audience analysis, social analytics, and programmatic advertising through presentations and hands-on demonstrations. Their visit also included a guided/demo tour of Bentley University’s state-of-the-art User Experience Center (UXC).
A “Class Fight” at Harvard
Last but not least, the Deree students attended a “class fight” on digital entrepreneurship at Harvard Business School. Students were allocated to different classes in which the same case was debated, thereby observing to the HBS’s Case Method teaching in action.